The brief was to come up with a brand logo and then transfer that across various stationary items. When creating the logo for the target market of 20-30 year olds, i wanted to use modern fonts. To compliment the angular arrows and to hint at trends and direction

and repetition in fashion and that consumers should follow this brand. Which is why i also wanted to include elements of pattern cutting paper, to create an illusion of a traditional method with a new, modern take on it. The circles in the pattern enabled me to promote

the social media icons for this online company.